Respuesta :
An organization's mission statement is the reason it exists and can help define the unique fundamental purpose that sets the organization apart from others of its type.
How should the mission statement be written?
It must be objective and aligned with organizational values, because it is through the mission that customers will understand the purpose of the organization, being essential to add value to stakeholders.
The mission must be developed according to:
- The target audience
- The product and service
- Organization differentiation
Therefore, the mission statement is an instrument for identifying a company, where it attests to its fundamental purposes and objectives.
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