BrainGeek7271 BrainGeek7271
  • 25-09-2019
  • Social Studies
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A cookie company has decided to add a brownie product line to their inventory. This company has employed a _____ strategy.

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annyksl
annyksl annyksl
  • 28-09-2019

Answer:

Product-development

Explanation:

The product-development strategy refers to the launch of a new product in the market in which the company already operates. As an example, launch a brownie product line for the company's customers, who already consume the company's cookies. The investments will be mainly in the product launch, including communication and distribution, aiming to accelerate the market share and sales gains.

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